PVC fetishism refers to shiny clothes made of the synthetic plastic polyvinyl chloride (PVC). This is sometimes confused with the similarly-shiny patent leather, which is also a fetish material. Latex fetishism often involves dressing up in the material, or looking at it worn by sexual partners, or fantasies about wearers of skin-tight or other latex garments, such as divers and workers wearing industrial protective clothing. Another common stereotype of is the image of a dominatrix wearing a skin-tight latex or PVC catsuit, usually jet-black.

A small subgroup of the PVC fetishism community is into clear PVC clothing such as clear plastic raincoats, slipcovers, and custom clothing made out of crystal clear PVC.

The sexual stimuli for vinyl varies from person to person. Some people are attracted to the feel of vinyl, which has a smooth, slick texture. Some people like the way it interacts with the skin, often clinging and capturing sweat and fluids. While others enjoy the look of vinyl, which is often a form-fitting, shiny look... in may cases, it is a combination of one or all of these.

Vinyl is often used as an alternative to leather for vegans or animal-rights fetishists.